Our Position

Happiness is a Cultural Perspective

We are Happiness Culture – a think space that explores and communicates the diverse notions of happiness, chance, and expectation in different societies.
Who We Work For

For Curious Minds and Organizations

Our work is aimed at culture enthusiasts, educators, teams, and companies seeking a deeper understanding of how to deal with uncertainty and cultural traditions.

We offer perspectives, not promises.
Our Core

Understanding Luck, Not Calculating It

We position ourselves away from simple success guarantees. Instead, we shed light on how societies deal with chance and the role culture plays in this.

Our stance is reflective and respectful.
Our Tone

Intelligent, Accessible, and Inviting

We communicate complex cultural concepts clearly and invitingly. Our tone is appreciative, encouraging, and invites dialogue and reflection.

We create space for thought, not for pressure.

Our Story

From an Idea to a Culture of Luck

How we are rethinking the cultural significance of luck and chance

Our journey began with a simple observation: The concepts of luck and chance are deeply rooted in the culture and tradition of every society. We realized that people around the world deal with uncertainty and expectations differently. From this insight emerged the vision for a Culture of Luck – a space to explore and share these diverse perspectives.

A crucial step was the decision not to focus on superficial promises. Instead, we build on genuine dialogue and an understanding of how communities define luck through their own cultural lens. This approach has helped us build trust and create sustainable connections. Today, we are proud to be a platform that fosters the exchange of these universal, yet so differently experienced, topics.

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Our Mission: Understanding Happiness

Happiness is not a universal concept but is deeply rooted in culture and tradition. Our project exists to explore and make understandable these diverse cultural notions of happiness and chance. We believe that a deeper understanding of these societal patterns helps people deal with uncertainty and expectations more constructively. Our principle is to offer knowledge instead of empty promises.

The Effect for You

Through our work, you gain a reflective perspective on how different societies deal with chance. This cultural awareness empowers you to question your own expectations and find a more personal, authentic way of dealing with happiness. The expected effect is not a guarantee, but an expanded understanding that can lead to more serenity and clarity in life.

Our Team

Researchers of Happiness Culture

Our interdisciplinary team researches how different societies interpret happiness and chance, and which traditions shape the handling of uncertainty.

Gabriela Kroll

Head of Cultural Research

Dr. Gabriela Kroll has been researching cultural narratives of happiness and fate for over 15 years. Her field research has taken her to over 20 countries.

Focus: Tradition & Rituals

Georgios Appel-Bühler

Social Psychologist

Georgios analyzes how individuals and groups deal with chance and expectations. He is the author of several studies on collective risk perception.

Focus: Society & Perception

Jens-Uwe Lang B.A.

Expert for Intercultural Communication

Jens-Uwe Lang translates cultural concepts of happiness into understandable formats. He develops workshops for respectful interaction with different worldviews.

Focus: Culture & Mediation
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